选址决定成败：公交站旁小面店的教训 | Location Determines Success: A Lesson from a Noodle Shop by the Bus Stop

这家公交车旁的小面店正在转让，据说是小两口经营的，24小时营业，男的负责晚上，女的管白天，已经坚持了近一年。
This noodle shop by the bus stop is currently up for transfer. It was run 24/7 by a couple—the husband managing the night shift and the wife the day shift—for nearly a year.

作为我上下班的必经之地，我时常注意他们的生意情况，可惜一直不太理想。
As someone who passes by daily on my commute, I’ve often observed the shop's business—unfortunately, it has never seemed busy.

我特意了解了一下情况：门面租金在4000元左右。虽然车站人流量大，特别是早晚高峰期，表面上看似商机无限，但仔细想想，这种位置并不适合经营小面。
I looked into it and found the rent is around 4,000 RMB. Although the bus stop has heavy foot traffic, especially during rush hours, this location isn’t actually suitable for selling noodles.

来这里的大多数人都是赶时间上班或回家的人，很少有人愿意花十分钟坐下来吃碗面。
Most people here are in a rush to get to or from work—few would spend ten minutes to sit and eat a bowl of noodles.

即便有人停留，也是短暂停靠，真正愿意进店消费的人寥寥无几。
Even if people linger briefly, very few actually go into the shop to make a purchase.

我几次经过店门口，都发现顾客稀少，小两口却仍在坚持开门，实属不易。但现实是残酷的，选址不当，生意难做，再怎么努力也难以扭转局势。
Each time I passed by, there were hardly any customers. The couple’s perseverance is admirable, but business is hard when the location is wrong—effort alone can’t change the outcome.

这个案例值得大家引以为戒。开餐饮店，选址真的太重要了。
This case is a valuable lesson. In the food business, location is everything.

不要被“人流量大”迷惑，关键是看这些人是否是你的目标客户。
Don’t be misled by high foot traffic—the key is whether those people are your target customers.

更不能光靠感觉或“试试看”的心态去投资，哪怕请人做一次专业的市场调研，花一两千块，也远比事后亏几万强。
Never rely solely on instinct or a “give it a try” attitude. Even spending 1,000–2,000 RMB on professional market research is far better than losing tens of thousands later.

选址前多调查、多走访、多分析，别冲动下决定。
Before choosing a location, do thorough research, visit the area, and analyze carefully—don’t decide impulsively.

餐饮是个细水长流的行当，靠的不是勇气，而是眼光和规划。
The food business is a long game—it takes not just courage, but also vision and planning.

Edit:2025-05-14 07:23 lgjj