永辉学习胖东来还有机会吗？ | Is there still a chance for Yonghui to learn from Pang Donglai?

今天看到永辉的广告：学习胖东来。
Today I saw an advertisement from Yonghui: Learn from Pang Donglai.

永辉不应学习别人，而是应适应市场环境进行改变，找到符合本地需求的经营方式。
Yonghui should not imitate others, but instead adapt to the market environment and find a business model that meets local needs.

在重庆，传统的“赶集模式”比永辉这类大超市更贴近百姓的真实生活。
In Chongqing, the traditional "market day model" is closer to the real life of ordinary people than big supermarkets like Yonghui.

重庆人买菜买生活用品，更倾向于赶集，小商贩卖的东西便宜、新鲜、实在。这种模式少了许多中间环节，没有复杂的运营成本，也不讲究环境、品牌包装，靠的就是一个“划算”。
Chongqing people prefer to buy vegetables and daily necessities at markets, where small vendors sell inexpensive, fresh, and practical goods. This model eliminates many middlemen, lacks complex operational costs, and doesn’t focus on ambiance or brand packaging. The main selling point is just "value for money."

而永辉作为连锁超市，虽然标准化高、品类多，但成本也高，价格自然压不下来，对收入本就不高的普通百姓来说，吸引力就没那么大了。
On the other hand, Yonghui, as a chain supermarket, has high standardization and a wide range of products, but its costs are also high. Consequently, prices can't be driven down, which makes it less appealing to ordinary people whose incomes are already relatively low.

尤其在如今的经济环境下，大家消费需求在增加，可收入并没有明显提升，结果就是：越来越多的人精打细算，越来越多实体商超因高成本、高结构被迫关店或转型。
Especially in today's economic environment, consumer demand is increasing, but incomes have not risen significantly. As a result, more and more people are being cautious with their spending, and many brick-and-mortar stores are being forced to close or transform due to high costs and operational structures.

这种背景下，永辉想模仿胖东来，提升服务、增加体验，最终却可能还是“高开高走”，难以为继。因为重庆人首先看的不是体验，而是价格。
In this context, if Yonghui tries to mimic Pang Donglai by improving service and enhancing customer experience, it might still end up with a "high start, slow finish" situation that is hard to sustain. This is because Chongqing people prioritize price over experience.

更重要的是，重庆的赶集文化有其特殊性，历史悠久、烟火气浓厚。这不是用品牌升级或服务改造就能改变的消费习惯。你可以改造门店，但你改变不了一个城市的文化。
What's more, Chongqing's market culture has its uniqueness—it's long-established and full of local flavor. This consumer habit cannot be changed just by upgrading brands or improving services. You can renovate the store, but you cannot change the culture of a city.

所以说，永辉如果还幻想通过“学胖东来”突围，可能是在走错方向。与其学别人，不如先扎根本地市场，想办法降低成本、优化结构，让商品真正便宜下来，才有可能重新获得重庆老百姓的青睐。
So, if Yonghui still hopes to break through by learning from Pang Donglai, it might be heading in the wrong direction. Instead of copying others, it should first root itself in the local market, find ways to lower costs, optimize its structure, and make goods truly affordable to win back the favor of Chongqing's ordinary people.

总结一句：重庆人赶集，是一种生活方式。赶集模式便宜、灵活、贴地气，这才是永辉在这个市场上最大的竞争对手。
In conclusion: Chongqing people's market-going habits are a way of life. The market day model is inexpensive, flexible, and down-to-earth—this is Yonghui's biggest competitor in this market.

Edit:2025-05-30 06:45 lgjj